Now you can do a whole lot more than “like” a Facebook post. “Love,” “Haha,” “Wow,” “Sad,” and “Angry” are five new Facebook buttons that people can click when responding to a post.
Facebook says it conducted research for more than a year, tapping focus groups and surveys and poring over short one- to three-word comments, emoji or in virtual stickers to determine the emotions people most commonly want to express.
The winners were the five emoji that translated to cultures around the globe. One emoji, yay, was rejected for not being universal enough.
“We have been very intentional about really understanding what people are trying to communicate on Facebook right now and how can we make that easier,” said Tom Alison, engineering director of News Feed.
Reactions marks one of the biggest changes to the Facebook platform since its inception 12 years ago –right up there with News Feed and Timeline.
Like those functions, this overhaul is another attempt at keeping Facebook fresh, and deepening people’s attachment to the website and app.
At worst, some users could find the new choices confusing or unhelpful. But even if a few million people “Love” or laugh a few times a day, that’s still a lot of new, profit-driving data for Facebook and its advertisers.
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